The right questions.
A better start.

Start with the container.

Specify the finished width and height in millimetres. Consider the label join on bottles and jars, and identify any custom shape. Tell us whether application is by hand or machine; winding direction and roll dimensions are agreed separately for machine application.

Where will it be used?

Identify the surface: glass, plastic, metal or board. Mention moisture, cold storage or outdoor use. Share your preferred matte, gloss, transparent or metallic appearance. Suitability is assessed for the individual application.

Prepare a complete file.

Collect the final logo, text, images and barcode. Specify the cut dimensions and use the bleed and safe-area values agreed with the production team. Include linked files and fonts where required, and confirm the accepted format.

Before approval, check the product name, quantity, codes and contact details. Review small type at its actual printed size.

A clear production brief.

• Label dimensions and shape
• Quantity for each design
• Packaging material and surface
• Use and storage conditions
• Desired appearance and examples
• Hand or machine application
• Artwork or design support requirements
• Target delivery date