Start with the container
A narrow serum bottle and a wide cream jar call for different layouts. Measure the usable area on the container and consider curves and the label join before designing.
Prioritise information
Plan the placement of the product name, variant and other approved information. Review small text at its actual printed size rather than relying on a zoomed-in screen.
Consider daily use
Bathroom humidity and repeated handling affect label selection. Discuss appearance alongside the packaging surface and use conditions. Our label guide provides a practical prepress checklist.